Vitanica Minimum Advertised Price (MAP) Policy

Effective Date: November 1, 2025

Purpose

Vitanica values our partnerships and recognizes the important role our resellers play in promoting our brand and delivering our products to consumers. To preserve the integrity of the Vitanica brand, ensure fair competition, and maintain the premium reputation of our products, we have established the following Minimum Advertised Price (MAP) Policy.

Policy Overview

This MAP Policy applies to all authorized resellers, distributors, and online sellers of Vitanica products. The policy is designed to prevent the advertising or promotion of Vitanica products at prices below the Manufacturer’s Suggested Retail Price (MSRP).

Policy Terms

  1. Minimum Advertised Price (MAP):
    Resellers may not advertise or list any Vitanica product for sale below the current MSRP as published by Vitanica.
  2. Scope of Advertising:
    This policy applies to all forms of public advertising, including but not limited to:
    • Online listings (eCommerce sites, third-party marketplaces, social media)
    • Print media (catalogs, flyers, newspapers)
    • Broadcast (radio, television)
    • Paid search or display ads
    • Email marketing and newsletters
    The MAP Policy does not restrict the actual selling price. Resellers remain free to sell products at any price of their choosing in person or through private communications. However, it is a violation of this Policy for a Reseller to advertise Vitanica products at a price lower than MAP.
  3. What This Policy Does Not Cover:
    This MAP Policy does not apply to advertising and direct sales inside a healthcare practitioner’s office to the healthcare practitioner’s patient base. However, this MAP Policy does apply to all online sales made through the practitioner’s website.
  4. Promotions and Discounts:
    Temporary promotional pricing below MAP may be permitted only with prior written approval from Vitanica. Approved promotions must have:
    • Defined start and end dates
    • Pre-authorization from Vitanica
    • Clearly communicated terms to maintain brand consistency
  5. Bundles and Coupons:
    • Advertising Vitanica products as part of a bundle or with coupons that effectively reduce the advertised price below MAP is not permitted without prior approval.
    • “Click for price,” “Add to Order to see price,” or similar hidden pricing strategies that circumvent MAP guidelines are considered violations.
  6. Subscribe & Save Pricing:
    “Subscribe & Save” or recurring subscription pricing below MAP is only permitted if all of the following conditions are met:
    • The MAP-compliant price is clearly displayed as both the primary and default price on the product landing and product detail pages, as well as within search results on the reseller’s site in general.
    • The “subscribe & save” price is explicitly labeled as part of a recurring subscription offer (e.g., “With Subscribe & Save” or “Save 10% with Auto-Delivery”).
    • The “subscribe & save” pricing is not promoted as a standalone discount in advertising, paid search, social media, or external comparison engines.
    • The “subscribe & save” price appears only on the product detail page or during the checkout process.
    • The “subscribe & save” discount does not exceed twenty percent (20%) on any subscriptions.
  7. Enforcement and Consequences:
    Vitanica reserves the right to monitor all reseller advertising and online activity for compliance with this Policy. First Violation:
    • Vitanica will notify the reseller in writing of its non-compliance and immediately place the reseller’s account on shipping hold.
    • Vitanica may revoke acceptance of any pending orders, cancel any pending shipments, and decline to accept new orders from the reseller while the violation remains unresolved.
    • If the reseller fails to correct the violation within seven (7) calendar days of receiving written notice, such continued non-compliance will constitute a second violation.
    Second Violation:
    • Vitanica will revoke the reseller’s “authorized status” and inform its distributors of the revocation.
    • If the reseller purchases directly from Vitanica, Vitanica will terminate the business relationship, revoke acceptance of any pending orders, and cancel any pending shipments.
    A violation of this Policy by a reseller’s affiliate or customer shall be deemed a violation by the reseller. For purposes of this Policy, an “affiliate” means any entity that controls, is controlled by, or is under common control with the reseller.
  8. Authorized Resellers Only:
    This policy applies exclusively to authorized Vitanica partners. Unauthorized sellers or those sourcing products outside approved distribution channels are not eligible to represent or advertise Vitanica products.
  9. Policy Administration:
    Vitanica may update, revise, suspend, terminate, reinstitute, or modify this Policy at any time in its sole discretion. Vitanica will provide authorized resellers with advance written notice of any modifications to this Policy, which will take effect ten (10) days from the date of receipt of the notice. To the extent any provision, term, or agreement governing the relationship between Vitanica and any particular reseller (or resellers in general) might be construed in a manner that is inconsistent with the terms of this Policy, the terms of this Policy shall supersede and control. This Policy will be enforced by Vitanica in its discretion and without notice. Resellers have no right to enforce this Policy. All communications regarding this Policy must be submitted in writing to Vitanica’s MAP Liaison at [email protected]. Vitanica will not accept other forms of communication from resellers regarding the Policy. This Policy is effective as of November 1, 2025, and supersedes and replaces in their entirety all prior Vitanica policies and/or representations regarding minimum advertised pricing or resale pricing for Vitanica products applicable to resellers.

Acknowledgment

By purchasing and reselling Vitanica products, you acknowledge your understanding and acceptance of this MAP Policy and agree to abide by its terms.